Executive findings
A concise explanation of the operating conditions helping or limiting performance.
LIMITED FOUNDING CLIENT ENGAGEMENTFind what is holding the business back.
Find what is holding the business back.
Then know what to do next.
A structured assessment for owner-led businesses that need clearer operating priorities, useful performance measures, and a practical plan for the next 90 days.
No obligation · Direct conversation with the founder · No payment collected onlineTHE DECISION THIS SOLVES
Stop guessing where improvement should begin.
When several problems compete for attention, it is easy to invest in the loudest issue instead of the most important one. The assessment creates a grounded view of the business, identifies the operating conditions producing friction, and narrows the next quarter to a credible set of priorities.
“The purpose is not to produce a larger list. It is to produce a better decision.”
WHAT YOU RECEIVE
Executive clarity you can put to work.
Every deliverable is prepared for your business and reviewed with the owner or leadership team.
Business Performance Index
A structured view across leadership, strategy, finance, sales, operations, technology, risk, and growth readiness.
Priority map
The issues most worth acting on first, organized by impact, urgency, effort, and risk.
KPI recommendations
A focused set of useful measures, including ownership, source, target, and review cadence.
Opportunity and risk register
Visible opportunities, operating risks, decision points, and recommended next actions.
90-Day Impact Plan
A practical sequence of priorities, owners, milestones, and measures for the first quarter of improvement.
SEE THE STANDARD
Review an illustrative 90-Day Impact Plan.
The sample shows the structure and level of clarity a client can expect. It uses fictional information and does not disclose any client data.
Open the sample PDF ↗THREE-WEEK DELIVERY PATH
Focused, collaborative, and built around decisions.
Understand
Kickoff, executive discovery, current-state information, and performance-domain review.
Diagnose
Evidence review, operating analysis, findings development, and priority validation.
Decide
Executive findings review, final priority map, KPI recommendations, and 90-day plan.
STRONG FIT
Designed for an established owner-led business.
- Roughly 10-100 employees or meaningful operating complexity
- Multiple departments, crews, locations, projects, or recurring workflows
- Growth, inconsistency, margin pressure, capacity constraints, or accountability gaps
- An owner or senior leader willing to participate directly
- A need for a practical assessment and action plan, not guaranteed outcomes
NOT THE RIGHT FIT
Some needs require a different professional.
- Guaranteed savings, profit, sales, growth, or compliance
- Legal, tax, accounting, investment, employment, or cybersecurity advice
- Implementation work included inside the assessment price
- Unwillingness to identify the buyer, sign the scope, or participate promptly
- Restricted or highly sensitive information sent through ordinary email
WHAT HAPPENS NEXT
A clear decision path, before any commitment.
The process begins with a direct conversation—not a sales presentation. The goal is to understand the situation, determine whether the assessment is appropriate, and make the next decision clear.
- 01Request a fit conversation.
Share the operating concern and a little context. No payment or sensitive financial information is requested.
- 02Speak directly with Bailey.
Use 20 minutes to clarify the business need, expected outcome, participants, boundaries, and timing.
- 03Review the written scope.
If the engagement fits, receive the agreement and Statement of Work before scheduling or payment.
STRAIGHTFORWARD COMMERCIAL TERMS
$2,500 fixed founding-client investment.
50% after signing and before kickoff
50% before final materials are released
The engagement begins after the proposal and Statement of Work are signed and the initial payment clears. Implementation or ongoing support requires a separate agreement.ASSESSMENT FAQ
Clear answers before you decide.
The offer is intentionally specific about what is included, what is not, and how the engagement begins.
01Is this a software audit or a general consultation?+
Neither. It is a structured business performance assessment covering the operating areas most relevant to leadership, execution, financial visibility, sales, risk, and growth readiness. Software may be discussed, but technology is not assumed to be the answer.
02What information will IronAxis need?+
The engagement typically uses leadership interviews and the operating information already available to the business, such as goals, reports, process documents, role information, and performance measures. The exact evidence request is confirmed at kickoff.
03Will the assessment interrupt the business?+
The process is designed to be focused. Most participation occurs through scheduled conversations, targeted information requests, and one executive findings review. IronAxis avoids unnecessary meetings and broad data collection.
04Does the $2,500 include implementation?+
No. The founding-client price covers the assessment and listed deliverables. If implementation support would be useful, IronAxis can propose a separate, clearly scoped engagement after the priorities are understood.
05What happens if the assessment is not the right fit?+
The first conversation is used to determine fit. If the business needs a different type of professional or a smaller first step, IronAxis will say so before an agreement or payment is requested.
REQUEST A FIT CONVERSATION
Tell us what is getting in the way.
Share a little context and Bailey will personally review whether the Founding Client Assessment is a sensible next step.
20 MINInitial fit conversation1 DAYNormal response target$0No payment collected here
Is this the right first move for your business?
Speak directly with Bailey VanLoan about the operating issue, the business context, and whether the assessment is a sensible fit.
No pressure. If the assessment is not the right starting point, IronAxis will say so.